In a time when real estate market in Romania needed reliable, professional training and maturity, real estate fairs had to offer appropriate tools both to the exhibitors and visitors of the real estate fair. To best suit the needs of both parties involved in real estate I needed a careful and accurate market research. We chose to use a neutral consultant which was anchored in the reality of the Romanian real estate. After a long selection we chose the consultant that we really need. RealTime proves to be just the binder I needed in new construction of Timon. Based on correct studies conducted by RealTime, we managed to identify existing needs in the market, we were able to correctly analyze situations and, most importantly, we built an event that matches the needs of the target audience.